The best technical writing is swift and lightweight. It is so clear that the reader understands the concept before they have time to struggle with it.
I love to work with experts to distill their complicated message into clear, delightful and informative writing for any reader to understand.
For over 25 years, I have enjoyed sitting down with tradespeople, building scientists, and philosophers to find the heart of their message, asking them questions, and listening. Always thinking about a writer’s audience, and staying true to their voice, I help them be simple and clear. Inciting action.
For me, my love of working this way began with Rhetoric studies at UC Berkeley, continued with Whole Earth Review magazine, Home Energy building science magazine, and my own successful publication Rocket Mass Heaters, with Ianto Evans.
The big-picture thinking of the day is too important to leave in the ethers.